If you think the web is not going to affect you

Think again.

Online apparel sales forecast

Apparel and accessories is the fastest-growing category of online sales among nine major categories, eMarketer says. Apparel sales will grow 16.4% through 2016, eMarketer predicts, versus 13.3% for e-retail as a whole.

Source: eMarketer

  • Shopping habits have changed.
  • eCommerce is now totally embraced.
  • Its growth is practically immeasurable.
  • Consumer confidence is not an issue.
  • Merchant confidence is not an issue.
  • Purchase of softgoods is now the norm.
  • Your products must have visibility.
  • You need the web to maintain and grow your market share.