Online apparel sales forecast
Apparel and accessories is the fastest-growing category of online sales among nine major categories, eMarketer says. Apparel sales will grow 16.4% through 2016, eMarketer predicts, versus 13.3% for e-retail as a whole.
- Shopping habits have changed.
- eCommerce is now totally embraced.
- Its growth is practically immeasurable.
- Consumer confidence is not an issue.
- Merchant confidence is not an issue.
- Purchase of softgoods is now the norm.
- Your products must have visibility.
- You need the web to maintain and grow your market share.