Tuesday, April 8th, 2014
I Don’t Need the Internet: A Cautionary Tale
Recent announcements that Office Max Grand & Toy are closing all remaining 19 retail stores in Canada should provide a cautionary tale for retailers. Simon Finch, general manager for Canadian operations, noted that “these store closures are a response to a shift in purchasing preferences of our business customers”. The company announced continued operation of its online division and supporting distribution centers. In response to the same customer preferences, Office Max Grand & Toy’s chief competitor, Staples, announced closure of 225 stores throughout its network and placed more emphasis on internet based sales.
“Successful specialty retailers are investing in world class e-commerce in order to meet the expectations of today’s consumer”, said Peter Mitelman, President and CEO of Gemmar Systems International. “Internet marketing and sales initiatives are an integral part of a successful retailing strategy. Your customers have already shopped world-class sites. Can you afford to do anything less? ” he said.
Gemmar Systems International provides a complete suite of retail management software under the Retail-1 banner encompassing all channels of specialty retailing. Call your GSI representative for more information about how Retail-1 Connected can help your business. Contact Suzanna Cindric at 514-631-3336 ext 2271 or firstname.lastname@example.org.